News & Press releases


IFA modernizes brand presence

  • New IFA logo and corporate design
  • Unified global brand experience
  • Tradition and modernity combined

Haldensleben (March 14th, 2017).

The automotive supplier IFA Rotorion-Holding GmbH is modernizing its brand presence with a revised logo and new corporate design. The new look and feel underscores the successful global expansion efforts of a powerful, innovative, and modern company. In the future, the Haldensleben-based (Saxony-Anhalt) market leader for drive shafts and joints will be known globally as the “IFA Group” (IFA Group). The IFA Group is currently introducing its new corporate design at all eight production and development sites in Europe, the USA, and China simultaneously.

Berit Lenze, Head of Communication at the IFA Group, explains the change in brand management strategy. “We have grown rapidly in recent years. With our new brand launch, we want to display our strength, innovative power, and confidence both internally and externally. For our customers, partners, and employees, we now offer a highly recognizable and unified IFA brand experience at all locations.”

IFA on a path of global growth

In the summer of 2017, the IFA Group will open a new plant for side shafts in Ujazd (Poland), thereby entering the developing electric vehicle market. The Group’s eight production and development sites generate annual sales of over half a billion Euros and employ more than 2,500 people worldwide. Dr. Robert Gutsche, CEO of the IFA Group since February 1st, considers the success achieved by the firm a snapshot: “Together with the owners, the von Nathusius family, we have set ourselves the goal of becoming one of the top 100 largest automotive suppliers in the world by 2025. In addition to our core business, drive shafts, future themes for the automotive industry, such as e-mobility, lightweight construction, and autonomous driving, will play a key role in the further development of our business. Diversification is the key to our future success.”

Tradition and modernity combined

It is also important to the IFA Group that the logo and brand presence have been carefully developed, says Lenze. “We are proud of our 60-year company tradition. The fact that we have developed from a former GDR drive technology industrial works into a global player for drive shafts and joints is an incomparable success story. Our roots remain an integral part of our brand DNA.” Accordingly, the “IFA diamond” developed in 1959 is still recognizable today as the basis of the brand image. The new, more powerful color scheme and more distinctive font stand for IFA’s self-confident presence in the automotive industry. The introduction of the new corporate design at all IFA locations world-wide is moving ahead at top speed. Among other things, in a few weeks a new website will support the brand launch.

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